Kentico is an integrated marketing solution for digital agencies that feature an easy-to-use web content management solution. It is an e-commerce solution that makes the management of online stores seems like a piece of cake, and allows you to easily manage complex multi-channel marketing. Apart from that, Kentico also allows you to disperse your information correctly to the right people and also connect your employees together.
It seems that Kentico is a great tool for e-marketing, but is it true? In the following, we’d like to make a Kentico review to help you know this tool better.
Ease of use
Running on the ASP.NET hosting platform, the software is easy to download and use. You can download a free trial version to test the software on your computer for your preferences as well as test the software on Kentico servers to see it working. If you still find it difficult, then you can schedule a live 1-on-1 demo of the product on the Kentico website.
Also, you can ask all the questions you want from an experienced Kentico consultant. There are also weekly webinars held where you can see the product in action and also have your questions answered. The registration for these is free.
Kentico provides a secure platform for your online presence. It has a high level of security and supports several authentication methods. As the administrator of the interface, you can manage the different user accounts. You also have the authority to grant and revoke permissions on different modules to the users, and also assign a user their role. You can assign a pre-defined role available in Kentico or create the customized roles defined by the parameters.
Kentico provides highly granular permissions for managing content. The content made available to the website readers can also be personalized based on these permissions. It also offers the feature of a double opt-in registration where the readers have to confirm the registration by clicking the link in the confirmation e-mail.
The websites built using Kentico software are search engine optimized and can easily be indexed by search engines; therefore can be ranked higher in a search result that consequently helps in bringing more traffic to your site.
You can control the metadata of your page by entering your keywords and description, overriding the automated data provided by the software. This feature, editable and automated metadata, also provides user-friendly URLs for all your pages that help you see where the page might fall in the content tree. These URLs are customizable according to your needs and preferences.
The software also generates a list in XML of accessible URLs for your website according to the Google SiteMap format that helps the search engine in indexing your website. Features of the software also help you fulfill all standard SEO requirements and make sure that your code is compliant with all the necessary standards and requirements, like XHTML 1.0 specification.
Kentico is popular worldwide. Since its inception in Brno, Czech Republic, in 2004 the company has opened offices in the US, UK and Australia. With over 1100 partners, Kentico has been named as the fastest growing company in the field of technology in the Deloitte Fast 50 contest in Czech Republic.
This software has also received the Red Herring 100 Europe Award, the DevPro Connections Community Choice Award 2013 for the Best Content Management System, as well as the IT Product of the Year Award. Kentico is most popular in the business community and widely used there than in any other field.
The software provides various features for the customization of your website to suit your needs. It allows you to customize the user interface to reflect the role of the user. This means a particular user or visitor of the website may see it differently because they may not have the same access permissions.
The software can also be customized according to who is using it, i.e. the webmasters. There are also various themes available that you can choose from to make the final product aesthetically pleasing to visitors.
There are various plugins and add-ons available on the Kentico marketplace catering to specific solutions. These are free-of-cost options or some ones that at a certain price posted by the developer. For example, the E-CommerceLogic Address Management plugin allows you to manage the billing and shipping addresses of your products.
Kentico powers more than 18,000 websites in 90 different countries catering to their specific needs. Some of the major brands using Kentico include Samsung, Microsoft, Novartis and Brussels Airlines. This software comes highly recommended by some major lead developers, businessmen and companies.
It is your solution to all your major and minor marketing problems. Also, it is applicable in any field – agriculture, E-commerce, education, entertainment, Government, healthcare, non-profit, technology or travel and tourism. It is your all-in-one global marketing solution.
Overall, the software is a must-have for businesses and entrepreneurs to help manage their businesses. It is an integrated solution that helps you maintain your client-base, develop a relationship with your employees, exchange ideas, create a user-friendly environment for healthy interaction and keep track of everything you require. The most important thing this software helps you achieve is to save your time in amounts. And in business, time is money.
In the case that Kentico is your choice, the following ASP.NET hosting providers should be considered when looking for a reliable server for the software.