At present, almost all the successful bloggers and webmasters have paid much attention to the improvement of user engagement. After all, with no engagement, their site is simply a static one and they are just like taking to themselves without the connection with the online audiences.
Frankly speaking, no matter which kind your website is, the small blogger or the large online store, you must have a primary objective, such as getting visitors subscribed to your newsletter, attracting people to click on your affiliate links or to place an order, encouraging readers to leave some valuable comments and many more.
No matter what the aim is, the increased user engagement can help you achieve your goal effectively. In the following, we have listed some practical tips to increase user engagement for your site.
Tip 1 – Come Out the Great Content
If you want your readers to engage on your site, you must give them a reason to stay and take an action. For this, your content is just everything.
If you still fail to realize the importance of content marketing, then it is time to wake up. People who come to your site are aiming at checking the high-quality and awesome blog posts, but not read some thin and meaningless contents.
- Choose the Hot Topic – You are not writing for yourself, but for your readers. Therefore, you’d better search some hot topics that the majority of readers have the interests.
- Write with the Unique Angle – For better content attraction, you can take risks to think outside the box, but not always write the same or similar points that anyone else is coming out.
- Focus on the Visual Effect – According to an online study made by Sprout Social, some visual components including images and videos are more likely to drive better user engagement.
Tip 2 – Use the Sticky Bar for Social Sharing Button
Sharing your blog posts on all the popular social network platforms is the main action you want your readers to take on your site. After all, this is a free adverting chance that can bring your website in front of potential readers effectively.
However, many websites only showcase the common social sharing buttons on the blog posts. When readers scroll down to read the whole paragraph, these buttons might be unavailable. In this case, to boost the user engagement, you can add a floating footer or a sticky bar, with which you can showcase the sharing buttons all the times during the scrolling of an article.
Here, if you build your site using WordPress, we highly recommend you to use a powerful plugin named as Swifty Bar. This tool makes it a simple thing for adding a sticky bar at the bottom of your blog posts, with which you can showcase the sharing buttons for Facebook, Twitter, Google Plus, Instagram and Pinterest.
Tip 3 – Make the Practice of Commenting an Easy Thing
Almost all the webmasters are looking to engage their readers into the communication in the comment section. After all, the more comments you get, the more active your website is. To achieve this, you need to ensure an easy and quick commenting process by considering the following aspects.
- Do not the CAPTCHA system for it can be a huge turn-off that discourages people from leaving some words on your valuable posts.
- Do not force your readers to sign in their accounts or to register before they can make a comment. This kind of inconvenience also can scare the commentators away from your site.
- Use the common comment box without any special design. Otherwise, you may bring some obstacles for your readers to comment on your articles.
This is just the basic tip for boosting the engagement through comments. You can also check this how-to tutorial to learn some more methods about how to get plenty of website comments.
Tip 4 – Optimize Your Subscription Form
If your main goal is to get more subscribers, you need to optimize your subscription form and try your best to engage people into your subscription system. We have listed some useful methods in the following.
Tell People the Reasons for Subscription
Many webmasters simply showcase a special form that allows readers to register, but do not tell them why they should do this. To benefit the subscription engagement, you’d better explain clearly of what benefits your subscribers can get. For instance, they can get the free updates from your blog site, get the weekly website newsletters, or get the free tips for handling a personal site effectively.
Pay Attention to the Form Location
As for how can this subscription form appear in front of your readers, you can have several options. The most common choices are listed as below.
- Create a pop-up form that showcases the subscription invitation when people enter your webpages.
- Use the special link that is just like “for more information, you can sign up ……”
- Place the subscription form in the right upper corner of the webpage.
As researched, the last option is the widely-chosen one for the majority of webmasters, which can attract people’s attention effectively.
Make the Registration Process As Simple As Possible
Online users are becoming more and more impatient, so you need to simplify the registration process to improve the user engagement. For instance, you only require them to offer the information of name and email address, without the need to provide the gender, city, country, occupation and many more.
Besides, after entering the required information, people can subscribe successfully only by clicking the Subscribe Now button, but not to be redirected to some other pages for finishing additional steps.
Tip 5 – Optimize the Links to Keep Readers Engaged
As the blog posts are the backbones of the website, you have to optimize them properly to keep your readers engaged with your contents. Here, in addition to the content quality and webpage layout, you also need to focus the link building. After all, you must do not want your readers to read only one post of your site and then leave. You want them to browse as many blog posts as possible and finally perform the desired actions.
Add the Internal Links
Adding the internal links to each blog post simply gives your readers the opportunities to discover more of your blog contents, resulting in more possibilities to take some call-to-actions on your site.
Here, you need to make sure that the links added are highly related to the current blog post. After all, readers who click on the inner links are aiming to check some relevant information but not to check a strange topic.
Showcase a Special Section for Related Posts
As studied, the Related Posts section can increase the user engagement of your site greatly. Unlike the internal links that give readers additional information in an obscure manner, this section clearly and directly tells people that they can learn something more about their searched topics.
Tip 6 – Reduce the Options to Take Actions
You should always remember that less is more. If you want your reader to perform some actions, you need to ensure that they only get a limited number of choices. According to The Art of Choosing come out by Sheena Iyengar, too many call-to-actions can confuse your readers and scare them away from engaging with your contents.