By far, LinkedIn can be viewed as one of the most professional social networks for showcasing your ideas and thoughts on the web. With it, you can easily introduce and highlight your website contents. This way, people who have never landed on your site can get in touch with your online platform with much ease. Also, you are allowed to contact with some industry influencers and professionals. Thus, you can learn more from them to benefit your own online business.
So, why not bring all the LinkedIn benefits and goodness to your website? This way, you do not need to introduce the same or similar things twice on both of your LinkedIn accounts and your sites. Instead, you can showcase something on LinkedIn with the minimum fuss. And then, you can transfer the contents into your website with the tight integration between these two platforms. This can really save your time and a few headaches.
In the following, we have discussed the simple ways about how to add LinkedIn to WordPress to get more new readers for you easily.
Option 1 – Add LinkedIn to WordPress In A Manual Way
Actually, there are several quick ways offered by the developer network of LinkedIn to add your LinkedIn profiles and functionality into your WordPress site with much ease. With these manual methods, you only need to enter the URL of your LinkedIn profile pages. After that, you should make some simple selections. This way, the system will give you the exclusive HTML code that needs to be pasted into your WordPress sidebar widgets, posts and pages to achieve the integration.
Note that different ways achieve different kinds of integration. Check their features in the following.
This option achieves the most straightforward integration. It displays the LinkedIn share button on your WordPress site. In this case, your website readers can share your contents on their own LinkedIn network quickly. Personally, you’d better show this button within your blog posts or critical webpages.
For this, you simply need to enter the LinkedIn URL of your account, choose the language and the count mode, and then, click the Get Code button. The preview section tells you how the button looks like.
Follow Company Button
It is possible that you have created the website profile or the company profile on your LinkedIn account. If so, you can use this method to tell your site visitors this fact. Also, you can allow them to follow your company on their own LinkedIn accounts easily.
For getting the code snippet of this button, you only need to enter the name of your company page or the showcase page and choose the count mode.
The member profile integration allows you to embed the snapshot of the profile page of your LinkedIn on your WordPress site. Personally, we think the best place for displaying it is your website footer or your sidebar. In addition, if you create your LinkedIn profile in a way of online resume, then, its showcase on your site might be similar to a business card.
To get the code, you need to enter the URL of your public LinkedIn profile, choose the display mode and determine to show the connections or not.
This option is much similar to the method of Member Profile. However, instead of showcasing your personal LinkedIn profile, this method is used to display your company profile that concerns about your online business or your website. Here, you need to enter the company name correctly.
If you have a group of content contributors or authors writing the good blog posts for you, you can consider this method for highlighting them, without the need to create a dedicated author page with their bio information for the introduction.
This is an effective way to tell people who work for your site via the LinkedIn integration. Again, you should enter your company name.
Jobs You Might Be Interested
If your WordPress site is a resume one or a Job Board one, the integration via this method is pretty effective. By entering the company name, you can display your jobs or all the other jobs you may hold the interests.
This option is hardly used by webmasters, but is a special option. With it, you can showcase the information about a special university that you have concerned on your LinkedIn platform, such as where the university students work, where they live, what they learn and many more.
For this, you need to enter the school name to get the related code.
As different methods may showcase different aspects of information from your LinkedIn profile to your WordPress site, here, you can choose the points you want to display and use the corresponding methods. Frankly speaking, the embedding of the code snippet is not a hard task for most WordPress users.
Option 2 – Add LinkedIn to WordPress using the Related Plugin
In addition to the official integration methods offered by LinkedIn, you can also find a lot of WordPress LinkedIn plugins that can achieve the effective integration for you easily. This time, we recommend you to use the WP LinkedIn plugin, which allows you to add and to showcase different parts of your LinkedIn account to your WordPress site.
Once you have installed it successfully, you need to hit the LinkedIn button to access the plugin settings page. To begin with, you should determine the below aspects.
- Determine whether to be authorized by LinkedIn so as to get the access to the full LinkedIn profile.
- Decide which fields can be showcased on the profile. The comma is used for field separation.
- Choose the language when displaying the profile. Especially, this needs to do when you have multiple LinkedIn profiles that use different languages.
- Choose to be informed by this plugin via the email messages when your token is invalid or has expired.
- Pick up the content types where you want your LinkedIn profiles to be inserted. The available options include posts, pages and media.
Create the LinkedIn APP API
Next, you should click the LinkedIn API tab to enter the exclusive API information for the connection of your site and the LinkedIn account. For this, you should follow the below simple steps that may take you about 5 minutes to finish.
- Enter the page of LinkedIn Developer Network and click the Create Application button.
- Fill out all the fields required in the next form, such as the App name, description, logo, your site URL, your contact email, valid phone number and many more. Then, you need to click the Submit button.
- Copy and paste the authentication keys of the Client Secret and the Client ID showcased on the automatically redirected page of App Dashboard.
- Enter the authorized redirect URL in the OAuth 2.0 section and click the Add button. You can find the link in the plugin settings page.
After entering the required API information, now, you can click the Save Changes button, and then, showcase the LinkedIn profiles and other information on your WordPress site via the below two options.
Utilize the LinkedIn Widgets
Firstly, you can go to the Widgets section of your WordPress site and consider using the LinkedIn widgets offered by this plugin, including the LinkedIn Card, LinkedIn Recommendations and LinkedIn Profile, each of which showcases different information of your LinkedIn account.
Utilize the Plugin Shortcode
If you want to showcase the LinkedIn information on your posts and pages, you can use the following shortcode.
You can showcase different LinkedIn aspects using these codes.
- Display the rotating scroller with all the content recommendations you have received.
- Showcase the information of your LinkedIn profile page.
- Display the LinkedIn card.
- Show all the updates you have made on the LinkedIn network.
- Display the picture of your LinkedIn profile.