Do you often see blogs that have ads inside their contents? These ads appear either inside the content and webpages, or located at the sidebar section of the site. Since ads can be an important method for making money online, There are many beginners who wonder how to do this at the time of managing the websites or blogs. This can be done via plugins, or it could also be done manually.
Read this article and you can get the detailed information on the subject concerning about how to ad adds to WordPress both in webpages and in the sidebars.
Why Need Ads into Site?
There is always a need of online promotion no matter how perfect your product and website is. You always need to make sure that your website reaches the broadest audience on the web. Advertising is the top channel that is very important for website promotion.
Most of the advertisement on the internet is carried out through banner adverts and links from other sites. As you are a website owner, you can incorporate an ad on your website. You can easily get an access to a large number of people who are eager to get places for their product advertisements, and earn certain fee for every visitor who clicks on this ad in your site.
How to Add Ads to WordPress Sidebars?
The ads can be added into the WordPress sidebar by editing the template file of sidebar.php. The features presented in the standard WordPress sidebar include complex nested list. Therefore, you can easily integrate ads in this list.
You can also restructure the list in order to remove the feature of nesting in case the code of the ad interrupts the format of the list. You can also add the ad to the bottom or top of the nested list too.
For that, you need to skip the coding conflicts. In order to incorporate the code in the list, you are required to put the code between a pair of “li” tags. Otherwise, the page is not going to validate and is not going to look accurate. You may like to incorporate an ad between archives and pages in your WordPress sidebars too. Check the coding stuff in the following.
Custom Ads Sidebar Plugin
With the help of Custom Ads Sidebar, you can display variant ads in variant posts. For example, if you have written a blog about any travelling service, then you can easily display travel ads like tour, restaurants and hotels by adding the ads in the post edit page. If you want to display your ads, add HTML code to your field at the time of editing the posts. Here’s how you can install and use this plugin.
- First of all, upload the Custom Ad Sidebar file to /wp-cnontent/plugins/ directory.
- Now activate the plugin by selecting the option of “Plugins” menu presented in WordPress dashboard.
- Now go to Plugins > Custom Ads widget to configure.
- Drag the widget of custom ads to the sidebar.
- Now add code to the box in the page of single edit.
- For configuration, you can choose the default banner in order to display when the ad is not available.
How to Add Ads in the Webpages?
If the ads run inside the posts and WordPress pages, then it is really good for your website. When you make use of a good page ad plugin, you are allowed to place your desired kinds of ads in your content.
Insert Post Ads Plugin
The best click-through-rate is obtained by the content ads. In case you want to enhance your click through rates and the revenue of Google AdSense, then you need to incorporate ads into your WordPress web pages. It can be much better if you add these ads in the post content rather than placing them somewhere else on the site. Here’s how you can make use of this plugin.
- Firstly, upload the Insert Post Ads file to /wp-content/plugins/ directory.
- Activate the plugin through menu of “Plugins” in WordPress admin.
- Now add the ads by navigating to the option of Post Adverts presented in the administration menu of WordPress.
- Choose the place where you want to insert the post ads by navigating to Post Adverts and then choose the options of settings presented in the Setting page of WordPress.
Honestly speaking, this plugin is really simple to set up and it allows you to choose the number of ads that you want to display, assign categories to your ads, insert the first and subsequent ads after certain numbers of paragraphs, select the order of the ads, display them on random basis, monitor the ads with AB testing, select whether to display the ads to readers who have logged in, stylize the ads with themes, and integrate the ads with Google Analytics for money making.
Some Other Tips
Make Use of Google Adsense
For beginners who sell ad spaces for the first time, the use of Google Adsense is a perfect option. This program can do all the things for you that include website analysis, ad selection, and ad coding generation. The only thing you need to do is to copy the code and paste it to your webpage.
Honestly speaking, Google Adsense can alleviate much pressure as you don’t need to figure out the preference of your readers, to check the reliability of advertisers, to compare multiple options with the highest profits, and to create advertisement coding on your own. All of these can be done perfectly and automatically by Google Adsense.
Choose Website Related Ads
In fact, the majority of people hate to see advertisements when they are browsing the webpage, especially the ones that they have no interests. To ease this annoyance, you’d better make sure that every advertisement placed on your website is tightly related to your content, and can provide the quality goods and services that your readers want the most.
Pay Attention to the Ad Design
The advertisement can be regarded as an integral part of the website design when it is added on your webpage, so you’ better try your best to make sure that it can match the style of your site perfectly. For instance, if you utilize some light colors for your background, then the ads also need to adopt the same or the similar color schemes.
Although the ads need to be added obviously that can be found easily, it does not mean that you can use the abrupt design to achieve this goal.
Control the Number of Advertisements
Never place too many advertisements on your webpages. After all, people who visit your site aim at getting the useful and meaningful information, but not to see the advertisements. In addition, as search engines now focus on reading experience greatly, having loads of ads on your site may affect your overall ranking negatively as they may cause a bad information browsing process for your readers.
In fact, there is no exact answer of how many ads can be added on the website, for this is based on the level of website size and traffic. Generally, we suggest you not to place more than 3 ads if your site is a small blog. However, if you are managing a medium sized site, the number can be up to 6. In terms of some large sites, the number can be even more.
Focus on the Placement
Although you have the ability to locate your ads at any places within your site, it does not mean that you can do this without enough consideration. Generally, the best locations for advertisements include the header of the homepage, the footer of the homepage, and the sidebar area. Some webmasters even include an ad in the center of the webpage. You can try one place before making a final decision, and change to another after one month to figure out which placement can induce people for clicking with the best efficiency. This process may cost you a few months, but it is worth doing as different placements may give you different results.
The above image is a typical example of advertisement placement. The orange color sections and the blue color sections are the best placements, while the rest two are less good.