Social media are among the best platforms that direct traffic to the site. Site owners and bloggers need to know how their site is doing online and especially in social media to plan on the next step in their online campaign. This can be done easily using some analytics tools.
However, you should note that the social media analytics do not have an effect on the traffic of a site either increasing it or reducing it, but they assist you to plan ahead. With these analytics tools, you can check the methods that you have taken and those that you need to sideline. Social media analytics tools can be both the free and a paid version. Below are some of the best analytics tools on social media as a replacement of the utilization of Google Analytics.
This is a great tool that you can use to get real time reports on how your site is faring online and assist you to manage your social media campaign. The software has great features that organize the content and the reports for easy reading.
It supports a number social media sites including Google+, Facebook, Flickr, blogs, Twitter, LinkedIn, YouTube, Pinterest and SlideShare. This gives you comprehensive reports on your campaigns.
It allows you to organize and manage reports from different sources and teams online. You can get hundreds of reports and can also use this tool to manage your online workflow. It is easy to manage the problems of any customer or visitor on social media through this software.
Twitonomy gives you great service on tracking your activity on social media. It gives detailed and visual analytics when anyone tweets, replies, retweets, hashtags or mentions you. You can get the reports on people who follow you and those you follow. You can back up your tweets in just a click. You can also get followers reports any time you request, as well as downloading your follower’s list.
The software also has features that enable you to see the people you follow, but do not follow you back and those who follow you, but you have not followed them back.
The Twitonomy app gives you the insight you need to better you Twitter campaign and get more traffic through simple activities. You can get the app on www.twitonomy.com.
UberVU – Marketing App
This is among the best social media analytics tools. The tool gives you access to primary data that allows you to access the situation on social media accurately and gives you insights to better your marketing on social media.
It works more like a listening tool on social media and works with sites well including news sites, forums, Twitter, Facebook, LinkedIn, Picasa, Blogger, YouTube and blogs among others. You can measure 10000 mentions a day, but you have access to a limited number of mentions making. You can track brand mentions, and trends in real time through the signal scans that are done in real time on the conversations online.
This allows you to track as well as manage the reports from social media and is among the best tools online that you can use if you need great reports. You can also mention a number of profiles on the app.
The app allows you to set the messages that you need to post on social media. It supports Facebook, YouTube, Twitter and LinkedIn. It is easy to install and manage and simply integrates with your mobile device including android phone and iPhone.
You can get the brand terms you need on Twitter or Facebook. Moreover, brand information can be monitored on news sites, blogs and contents sites whenever the user needs them.
This is a simple and easy to use tool. It gives you real time raw data and enables you to plan your moves online to achieve effective marketing. You get an in-depth report across a number of social media sites. It works best with Facebook, Twitter and Instagram.
The app gives you audience insights and cross-channel analysis of your visitors. You can get social media advertising analytics that enable you to get the best out of your campaigns. Monitor your brand and your hashtags for the best results.
This is a tool that has been used extensively online and gives great real time results. It is easy to use and integrates on your mobile device too.